Founded in 2008, the popular event is now in its seventh edition and has established itself as the largest beer festival in Latin America.
The festival is a showcase for Mexico’s burgeoning craft beer industry. Attendees will be able to sample dozens of strong and flavorsome cervezas artesanales from across Mexico and abroad.
More than 40 beers will be showcased at the festival, including many that will be unknown to all but a few beer connoisseurs. Look out for the likes of Colombo, Gelingen, Saga, Sayula Chocolate Stout, Calavera, Lucky Buddha, Ruda, Mundo Malta, Brew House, La Blanca, Delirium Tremens, La Bru, Lola, Old Rasputin Russian Stout, Legendaria, Siete Barrios, Cucapa, Tempus, La Belga, La Nacional, Osadia, Patricia, Perla de Occidente, Naipe, Cebada and Mexa.
More well-known names will include Fullers, Miller, Paulaner and, of course, Guadalajara’s very own Minerva Beer, one of the festival’s main sponsors.
The festival being a family event, there will be live music and a games area for children, who can be left under adult supervision at the kids club from noon to 7 p.m. on Saturday and Sunday.
Entertainment will be provided by Technicolor Fabrics on October 17, La Lupita on October 18 and Sonora Kaliente on October 19. There’s also lucha libre (Mexican wrestling) on Sunday afternoon.
Parking is free and free buses will run from El Deposito world beer stores at the Glorieta de los Caballos on Avenida Lopez Mateos and Niños Heroes, on Lopez Cotilla (at Juan Ruiz de Alarcon) and on Avenida Chapultepec. Buses leave every two hours from 2 p.m. until 10 p.m. (except on Sunday when the last bus is at 6 p.m.) and return from the Omiforum at 3, 5, 7 and 9 p.m.
Gates are expected to open around noon and close around midnight on Friday and Saturday (Sunday around 6 p.m.). Admission to the festival is 100 pesos; children aged three to 12 enter for free. For more information visit www.festivaldelacerveza.com.mx.