On Saturday, August 2, 105 women and their children came together to breastfeed simultaneously for one minute in Guadalajara’s Parque Metropolitano as part of the Global Big Latch On.

The worldwide event, started in New Zealand in 2005, aims to raise awareness of breastfeeding support and knowledge available in communities.

Organizers said preliminary figures suggest that the Global Big Latch On record of 14,536 set in 2013 was likely to be broken this year.  There were 826 locations registered across 31 countries for 2014.

Most health advocates extol the benefits of breastfeeding as the normal way of providing young infants with the nutrients they need for healthy growth and development.

In the 20th century, as more mothers in many urban centers went to work, women began to eschew breastfeeding, especially as infant formulas became readily available. In addition, negative perceptions of breastfeeding in social settings led some women to feel discomfort when breastfeeding in public.
It is estimated that less than 30 percent of mothers in Mexico choose to breastfeed their children.