Beer duopoly forced to cede ground to microbreweries
- Details
- Published on Friday, 26 July 2013 12:16
- Written by Duncan Tucker
Mexico’s Federal Competition Commission (CFC) has opened the domestic beer market to microbreweries by introducing restrictions on the exclusivity agreements long favored by the powerful duopoly of Grupo Modelo and Cuauhtemoc Moctezuma.
The CFC announced early this month that craft or artisan beers must be allowed open and unrestricted access to all restaurants, bars and cantinas in Mexico. Any exclusivity agreements signed with Modelo or Cuauhtemoc can no longer legally restrict the sale of craft beer from Mexican microbreweries in these establishments.