Last updateFri, 17 Oct 2014 1pm

US footwear giant & Huichols team up

A hipster alert resounded through Guadalajara and a sea of black-clad “under 30-something’s” descended on Andares Mall last Thursday as Boutique Elnierika hosted a launch party for a limited edition sale of VANS footwear – not just any model of the globally popular skateboard shoe, mind you, but sneakers and high-tops with designs created and hand-sewn by Jalisco’s native Huichol Indians.

The Huichol series of VANS shoes is the dream child of store owners Adfolfo Rabadan Pasten and partner Jaramara Mendoza Sandoval, who have had longtime relations with artisan Rosendo Lopez Garcia and his family, who conceived the designs and hand-worked all 360 pairs of the limited edition run. 

The shoes were then divided among a handful of VANS boutiques in North America; with the Guadalajara store receiving a mere 40 pairs for sale.

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