Writes Reporter contributor John Pint: “In 2008, Canadian singer David Carroll was on a United Airlines flight to Nebraska. During a change of planes at O’Hare airport he and other passengers looked out the window and were shocked to see baggage handlers literally throwing around the guitars that Carroll´s band had checked as luggage. Carroll complained to airline staff but got nowhere. When he found the neck of his 3,500-dollar Taylor guitar broken, he tried to get compensation from United (for nine months), but again to no avail. Finally, in 2009 Carroll wrote a song entitled ‘United Breaks Guitars’ which went viral on YouTube and, to date, has been seen by 14,295,662 people. After the event, adman Laurence Boschetto told CNN that United was learning from the error and was even using the Guitar Song in their personnel training program.”