Virgin to challenge Telcel’s cell phone dominance
- Details
- Published on Friday, 11 October 2013 10:44
- Written by Duncan Tucker
British billionaire Richard Branson plans to challenge Carlos Slim’s dominance of the Mexican mobile market by introducing Virgin Mobile as a competitor of Slim’s Telcel.
Virgin Mobile Mexico will open a virtual network next year, buying airtime wholesale from an established telecommunications company, rather than taking on massive costs by building new masts, according to British newspaper The Daily Telegraph.